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  Monday's Agenda, August 25
   
 
How Create the Perfect Marketing Storm: Integrating Content Marketing, Web Development, Email, Mobile, Social, Video, Search & Display to Maximize Program Attendance
Brad Kleinman / 8:30 - 10:00 AM
Brad Kleinman Blue Ribbon speaker, Brad is back for the sixth (6th) year. At the end of his session, you will have the 'macro' picture on 'How to Create The Perfect Marketing Storm' by integrating the optimal mix of promotional tools into your overall marketing plans.

An engineer by training, Brad brings a data-driven mind-set to his work in digital marketing. In his tenure in the world of marketing, Brad has developed and managed numerous web projects, ranging from website builds and redesigns to more advanced implementations of eCRM, paid media, search marketing and social media initiatives.

You will find that Brad's greatest passion is education; and you will, like colleagues who have heard him speak at more than 100 conferences, workshops, and seminars around the world, take away an action plan for increasing your Social Media ROI.
   
 
How to Boost Event Registrations by Matching Your Promotional Copy to the Conversation Already Going on in Your Prospects' Minds
Jenny Hamby / 10:15 - 11:15 AM
Jenny Hamby The words you use to describe your programs can dramatically impact your registration results......whether used on a website or in direct mail, emails, social media, videos or print.

During Jenny's presentation, you'll discover the fastest, easiest and most reliable way to tap into the conversation already going on in your prospect's mind. Get proven approaches to describe what the program will cover (and how most promoters mess this up). Take away ways to describe your program to maximize its appeal. Learn how to write marketing copy when you know virtually nothing about the topic (and you dislike writing) and more.

The founder of SeminarMarketingPro.com, Jenny is a direct-response event copywriter and Certified Guerrilla Marketer who helps professional speakers, trainers, coaches and providers promote their seminars, workshops, conferences, teleseminars and webinars. For more than 14 years, she's been working behind the scenes to help well-known speakers and trainers like Jack Canfield, Mark Victor Hansen, John Assaraf and T. Harv Eker put "more butts in seats" or "eyes in front of screens." Now she'll show you her strategy, tactics, and tips for creating content that works.
   
 
How to Build a More Visible Website Presence Where it Matters Most Using SEO, SEM, & Social Media
Theo Bennett / 11:15 - 12:15 PM
Theo Bennett Get the latest updates on search engine optimization (SEO), search engine marketing (SEM) & Google Analytics (GA) to lift your social and web visibility.

Theo Bennett, as Director of Analytics at MoreVisibility leverages web intelligence to help maximize search and display advertising in multiple social & mobile channels for clients in many verticals. Theo has over 11 years of experience in SEO, SEM, email and analytics. He is a Microsoft AdCenter Certified Professional, Google AdWords Professional and holds the Google Analytics Individual Qualification. In addition, he has presented extensively on leveraging Google Analytics, Google AdWords and best practices for both platforms. Theo earned an AAS in Avionic Systems Technology from the Community College of the Air Force.
 
 
"Conference Hosted" Networking Lunch & Round Table Discussion with Speakers
Linda Carol Craven, Moderator / 12:15 - 1:15 PM

Karrie Sullivan
Karrie provides marketing leadership to the colleges, schools and universities that are part of the Career Education Corporation (CEC) family. CEC offers high-quality education to a diverse student population in a variety of career-oriented disciplines through online, on-ground and hybrid learning program offerings. With Karrie's help, CEC attracts students from campuses throughout the United States, offering doctoral, master's, bachelor's and associate degrees and diploma and certificate programs.

Thanks to Karrie's outstanding social & mobile marketing, Career Education is an industry leader whose institutions are recognized globally. Those institutions include, among others, American InterContinental University (AIU); Brooks Institute; Colorado Technical University (CTU); Harrington College of Design; International Academy of Design & Technology (IADT); Le Cordon Bleu North America and Sanford-Brown Institutes and Colleges. Through its schools, Career Education is committed to providing high-quality education, enabling students to graduate and pursue rewarding career opportunities.

Linda is a graduate of High Point College with a bachelor of Arts degree in English and received a full fellowship to work on a master's degree which she received from Wake Forest University in Winston-Salem, North Carolina. She has received top awards including the Educator of the Year, at the Annual South Carolina Technical Education Association's meeting. She was the recipient of the Tri County’s Presidential Medallion for Instructional Excellence.. She participated in a Fulbright Seminar Abroad Program in South Korea. The Tri County College Commission recognized her pioneering leadership in the areas of academic programs and institutional advancement and inducted her into the Order of the Trilon, She is on the Board of Directors of the Foothills YMCA

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Panel - Special Marketing Tactics for Your Internet Promotional Tool Kit
Zenée Miller, Karen Adams, Kim Rackley, Kirko Papajanis, Karrie Sullivan /
1:15- 2:15 PM

Zenee Miller
Zenée MillerA true internationalist, Zenée Miller has a proven record of success integrating blogging and online marketing. By putting key components into her blogs, she gets more visitors to subscribe; and she converts subscribers into registrations. One proxy for the success of her blogs is that she recently sold one last year for nearly $60,000. Click here for more details: www.zeneemiller.com

Learn from her the skills you can use to grow your blogs so that you increase website traffic and boost registrations for your events. Learn what participants are looking for in search engines, what the current Google regulations are, and how to position your blog so that you are found.

A former associate at Clemson University's Continuing Education Office, Zenée Miller is now a Central Florida entrepreneur leading seminars and workshops on blogging, search-engine optimization (SEO) and blog monetization for business owners, writers, and publishers. She can be reached at: http://www.trainingonthego.com

Topic: How to Use Blogs to Populate Your Social Networks Without Becoming Redundant

Karen Adams
Karen Adams Karen Adams is currently the Corporate Marketing Director at the University of Wisconsin-Platteville's Distance Learning Center, a recognized leader in distance education for over 35 years. The University's brick-and-mortar campus dates back to 1866 and is part of the renowned University of Wisconsin state system of higher education.

In this role, she has responsibility for oversight of the advertising, marketing, recruitment, and business development functions for the University's undergraduate and graduate online programs.

Prior to joining the University of Wisconsin-Platteville, Ms. Adams was the Information Director at Greater Dubuque Development Corporation, specializing in marketing collateral for the agency's national marketing, business retention and expansion, and workforce solutions programs. She was also responsible for workforce data analysis, as well as research and implementation of recruitment and retention strategies for a diverse workforce.

A graduate of Clarke University in Dubuque, Iowa, Ms. Adams' passion is in higher education – the opportunity to open the door to limitless possibilities for students.

How to Boost Social Media Marketing with Superior Customer Service

Kim Rackley

Kim RackleyKim Rackley is Marketing Director of CLE International, a provider of continuing professional legal education programs throughout the United States and Canada since 1983.

Learn how to integrate direct mail marketing with social media and other online promotional tools so that you build the highest ROI.

Topic: How to Use Direct Mail to Complement Your Internet Marketing

Kirko Papajanis Kirko PapajanisKirko, President of Boxpilot, will give you examples of how successfully guided voice mail can be used for penetrating the marketing maze to leave a message that is actually heard. You will get real-world statistics on how Boxpilot is used to complement social and email marketing. Kirko has noted that events are a key source of new business, but your event promotions can become 'noise' in people's in-boxes. Guided voicemail calls from you or from the event keynote speaker at strategic points throughout the whole event-life cycle can increase your attendance by as much as 800% and, in many cases, start the relationship-building process before the event takes place.

Kirko began his career in 1998 as a Call Center Manager at Rogers Communications in Toronto. After a brief stint in the public sector at the Ontario Workplace Safety and Insurance Board, Kirko was recruited by Boxpilot and since 2008 has been the Company's President. Kirko studied mathematics at the University of Toronto. He currently lives in Toronto with his wife and three children.

Topic: How to Add a Human Voice to Your Website, Social Media, and Email Marketing to Promote Any Type of Event

Karrie Sullivan
Karrie SullivanKarrie knows how to connect the dots between marketing, innovation, & technology. Join her as she shows you how to leverage technology, how to build trusted marketing practices, how to improve your business processes, and how to think differently to transform your marketing into a high performance revenue center. Learn how to infuse data, revenue, integrated marketing, business strategy, and omni-channel campaigns to dramatically increase your ROI.

Topic: How to Connect the Dots Between Marketing, Innovation & Technology

   
 
How to More Effectively Use Email, Social Media & Mobile Marketing Together
Steve Robinson / 2:30 - 3:30 PM
Steve Robinson Steve Robinson is Constant Contact's email marketing expert in Illinois and Wisconsin. A knowledgeable marketing expert with 30 years of experience, Steve has helped thousands of businesses, associations, and nonprofits develop and implement effective email marketing, social media, and online survey strategies.

Steve has developed his marketing knowledge and expertise through a variety of work experiences, including serving as President of the Lake County Chamber of Commerce; as a partner in Graphic Bytes LLC, a graphic design and printing firm; and as the Business Development Director for Metropolitan Fire Restoration Services. He spent 9 years fundraising for non-profit associations, including the National Alzheimer's Association, the Jewish United Fund of Metropolitan Chicago, and the Glenkirk Association. Steve has served on a variety of charitable Boards of Directors, including two terms as Chairman of the DBR Chamber of Commerce and seven years as Vice President of Communications for Together We Influence Growth. He was twice named to Crain's Chicago Business Who's Who in Non-Profit Management.
   
 
Panel - Implementing Best Social Media & Mobile Marketing Practices
John Reid, Alan See, Robert Bradford, Tom Casale / 3:45 - 4:45 PM

John Reid
John ReidDr. John is founder of JER Online (JER Group, Inc.), which provides 'Get Anytime/Get Anywhere' high-end training programs. JER Online lists over 3,000+ cost-affordable, non-credit courses and certificates. JER Online is always adding "more courses...all the time" to a growing inventory. Learn from Dr. John how to build brand awareness; attract new business domestically and internationally; work with new and existing partners to generate opportunities to build multi-national faceted streams of revenue; expand affiliate programs; use social networking to generate more business; and invite international entrepreneurs to participate in collaborative and innovative joint ventures.

Topic: How to Use Proven, Persuasive Communication Strategies to Further Business Relationships via LinkedIn's InMail

Alan See
Alan See Alan See is a senior executive with the rare ability to speak Web 2.0 and Sales 101 in the same sentence. He is currently ranked the most followed Chief Marketing Officer on Twitter by Social Media Marketing Magazine and a Top 1% Influencer by Kred. He has served as an associate faculty member at the University of Phoenix, where he loved to teach but hated to grade papers! Alan is an active blogger and frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth. Alan holds BBA and MBA degrees from Abilene Christian University and currently serves as Interim Chief Marketing Officer for DocuStar.

Topic: How to Promote Your Personal and Organizational
Brand on Twitter

Robert Bradford
Robert BradfordRobert Bradford was a whiz-kid manager and consultant in information technology and banking for eight years when he left Wall Street to build a one-person training business into a multimillion-dollar nationwide organization. Robert has more than 20 years of experience in professional speaking and training for audiences of all sizes. Bradford is CEO of the Center for Simplified Strategic Planning, a firm specializing in strategic management training and consulting.

Topic: How to
Convey Higher Program Value in Social Media

Tom Casale
Tom CasaleTake away action-plan ideas from Tom on targeting, opt-in offers, funnel exits, cross-channel viewing, multiple conversions, tracking links, and SMS promotion.

You will capitalize on his 15 years of web and mobile marketing experience.
His expertise is engagement marketing campaigns that include social marketing, SMS marketing, email marketing, loyalty programs, SEO, PPC, and web traffic, along with awareness enhancement and online marketing.

Walk away with practical, usable ideas on customer-centric mobile marketing to get more registrations at your programs.

Topic: How to
Capture the Mobile Marketing Wave

Ralph Elliott
Ralph ElliottWhether you're a leader of an association, a college/university administrator, or a private provider of events, you will leave a 'Ralph Elliott’ workshop with a battery of ideas and very specific ways to get more customers while holding on to the customers you have.

You will get simple, but effective, techniques that will build trust in your organization, remove obstacles to registration and court fence-sitters to attend your events. Ralph’s philosophy and his practical advice slogan are one in the same....You Will Learn How to Pack the House without Breaking the Bank! During the conference, you can capitalize on his years of practical experience at Clemson University.

At Clemson, Ralph was Director of Professional Development, Associate Dean for Executive Education, and Vice Provost for Off-Campus, Distance and Continuing Education. At the same time, he worked through the academic ranks... from Assistant to Associate and on to full Professor of Economics.

Moderator

   
 
Bonus Session: How to Negotiate Financial Protection While Adding Value to Hotel Event Contracts... Followed by a Networking Social Sponsored by Conference Consultants Worldwide
Kristian Brown / 4:45 - 6:00 PM
Kristian Brown Kristian Brown is the owner of Conference Consultants Worldwide, a meeting resources company specializing in site selection, contract negotiation and exceptional client service. Conference Consultants Worldwide provides complimentary services to any group using hotels to host their conference, trade show, seminar or meeting. The methods and strategies used help to ensure each group will retain the best hotel product possible at the lowest contractual costs and liabilities. Kristian has more than fifteen years of experience managing award-winning hospitality venues. Kristian applies his experience, professionalism and extensive network of contacts with hoteliers around the world to produce great contracts for his clients.

Prior to joining Conference Consultants Worldwide, Kristian held executive positions in sales and catering at two hospitality venues earning AAA Four Diamond accreditations. Prior to this, Kristian served as general manager of two highly esteemed restaurants in Portland, ME. He was responsible for daily operations, human resources, financial activities, and managing client satisfaction. Through these experiences and extensive travel, Kristian is well prepared to find the finest hospitality solutions for his clients.
   
 
Dutch Treat Networking Dinner at Hugo's Frog Bar & Fish House
Sam Head / 7:00 - 9:30 PM
Sam Head Sam Head is a financial advisor with nearly two decades of seminar strategizing and presentation experience. As CEO of Carolinas Wealth Management, Sam is regarded as an expert in the financial industry as well as a dynamic and engaging public speaker. Never one to settle on mediocrity, he is always prepared to find a better, more innovative, and, ultimately, more profitable solution to seminar/conference marketing. Sam travels around the country educating other financial advisors on techniques and strategies to grow their businesses through seminar marketing.

Sam's practice currently manages over $200 million in assets and oversees all six areas of wealth for his clients. Sam continues to grow his client base through public seminars. He holds a B.S. in accounting from Clemson University. He is the financial planning partner of the Clemson Alumni Association.